Marketing & Advertising

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

Nowhere—NOWHERE!!—is this statement more defined than in Marketing and Advertising.

Professional translation of marketing texts

When a client sends us a marketing text for translation into another language, say a brochure or ad , they have often spent days and weeks brainstorming, drafting, writing and editing the original version. We believe that the translation deserves the same level of care and professional attention.

Not every translator is a good writer

Marketing translations aren’t just about having your texts literally translated.  Translators who specialize in legal or engineering translations are not necessarily the best candidates when it comes to translating marketing material. We make sure that your materials are translated by translators who have experience working in the marketing and advertising industry. These translators pay attention to text flow and style and keep your target audience in mind.

In addition, the translations are proofread and edited by a second translator who also specializes in the marketing field. This provides a feedback loop resulting in a well-crafted final text.

We translate:

  • Brochures
  • Catalogues
  • Websites
  • Ad copy
  • …and much more.

Quality Standards

All of our translators go through an in-house accreditation process, and we have a stringent quality assurance process in place to continuously ensure that our work meets the highest professional standards.

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No other field demands as much linguistic and subject matter expertise to responsibly translate than the Life Sciences. Translations ABC Life Sciences Division provides premier localization services – delivering access to the global market.